ABOUT US
Good creative work starts with the right match. INNK was founded in 2026 by Bo Verbeet to bring more judgment, care, and clarity into creative hiring. Too often, creative talent is judged by visibility, instinct, or portfolio alone, while the way someone thinks, works, and collaborates remains unseen.
INNK was built to change that. Through our own Creative DNA framework, we look beyond surface-level signals to understand the fit between creative talent and the environments they work in. Our mission is straightforward: better care for creatives, and better hires for the companies that work with them.
Notes from the founder
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I started INNK because creative hiring often misses what matters most. A portfolio can show the work, but not always the way someone thinks, collaborates, or grows within a team. INNK was created to bring more care and judgment into creative hiring, helping companies find creatives who fit the work, the context, and the people around it.
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Ink is one of the oldest tools of human creativity. The extra N stands for now and next. INNK connects the origins of making with the future of thinking.
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To care for creatives and improve how companies hire them. For creatives that means fair opportunity and being valued for how they think. For companies it means better fit and more confident hiring decisions.
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We specialise in creative roles across every sector. Unlike standard recruitment, we go deeper than skills and experience - every match is based on Creative DNA, how a creative thinks, works, and collaborates, because we believe the environment they work in is just as important as the role itself.
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Our clients range from early-stage startups to established agencies and brands. What they share is a real need for creative talent that fits.